Earth Day 2024’s Planet vs Plastics theme calls for an unwavering commitment to end plastic use for the sake of human and planetary health.

For Evoca, to consider ‘Planet vs Plastics’ is to consider the whale. These majestic creatures are instrumental in regulating the Earth's atmosphere and oceans, but their survival is threatened by a global plastics crisis, pollution, climate change and illegal whaling. Conservation efforts to safeguard whales from damaging plastics are key to preserving the delicate balance of our oceans and guiding the planet in its entirety towards a healthy future. 

Although we face immense challenges in protecting whales and restoring their populations, hope is alive: we're witnessing creative solutions that promise to reshape our relationship with the planet for the better and are seeing meaningful impact in marine conservation. 

Grassroots movements are proving to be critical drivers of change. So, if you want to learn more and are wondering how you can combat the daunting issue of plastic pollution, follow us on social media, sign up to our newsletter and explore the resources below. 

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It’s not you, it’s plastic

The sad truth about plastic is that it was originally created to support animal welfare as a substitute for ivory. The first synthetic polymer was invented in 1869 by John Wesley Hyatt, who was inspired by a New York firm’s offer of $10,000 for anyone who could provide a substitute for ivory. 

Although made with animals in mind, the reality is - with over 400 million tonnes of plastic produced annually, with at least 14million tonnes ending up in oceans, mass consumption is threatening the animal kingdom from land to sea. (Source: Science History)

Plastic pollution isn't just a local issue—it's a global crisis. This leads to plastic pollution in the natural world where it washes up in oceans. Roughly 80% of land plastic will find its way into the sea. FairPlanet 

There are five notable garbage patches around the world, with the largest being the Great Pacific Patch at 1.6 million square kilometers. Fishing debris is one of the biggest contaminants in the sea; reports say that 75% of plastic in the Great Pacific Garbage Patch originates from fishing. NatGeo

Marine debris can also disturb marine food webs in the North Pacific Subtropical Gyre. As microplastics and other trash collect on or near the surface of the ocean, they block sunlight from reaching plankton and algae below. If algae and plankton communities are threatened, the entire food web may change. NatGeo

The Power of Grassroots Efforts

At Evoca Foundation, we prioritise grassroots movements as drivers of change.


Tools for Change
We already possess effective tools to tackle plastic pollution: single-use plastic bans, 'Skip the Stuff' laws, and more. These policies, driven by grassroots movements, are crucial for protecting our oceans. Public support is key, with 25% backing being the tipping point for real change. 

Inspiring grassroots achievements 

  • Surfers Against Sewage (SAS) is a testament to grassroots impact. From local activism to nationwide campaigns, they've led the charge for marine conservation. SAS's Plastic Free Communities campaign has eliminated tons of plastic waste, inspiring change at every level. 

  • Dedicated to ocean protection, Surfrider Foundation empowers activists worldwide. Their victories, driven by grassroots action, safeguard our oceans, waves, and beaches. Join their network and be part of the solution!

  • rePurpose Global empowers businesses to combat plastic pollution and embrace circular solutions. Originating from grassroots activism, their mission is to create a global community dedicated to waste reduction. 

  • The Ocean Cleanup pioneers technology to rid our oceans of plastic. Originating from a teenager's vision, their innovative solutions tackle ocean pollution head-on.

Whale Conservation Organisations to support 

Whale populations are rebounding, thanks to conservation efforts worldwide. From humpbacks in the South Atlantic to fin whales in the Southern Ocean, our collective action is making a difference. 

  • OneWhale: Dedicated to protecting the world-famous ‘Russian spy whale’ Hvaldimir, OneWhale celebrates city leaders in Hammerfest, Norway, for voting to support an urgently needed marine reserve.

  • IKAN: The Iruka & Kujira (Dolphin & Whale) Action Network promotes cetacean conservation through public education and advocacy, combatting misinformation about whaling practices.

  • IFAW: IFAW drives public awareness and regulatory change to save North Atlantic right whales through education, advocacy, and grassroots engagement.